Brandfire is a new kind of creative agency.

We speak a different language. A language of simplicity, truth and results.

Identity

We create brand identities from the inside out by getting deep into your brand's psyche. This is brand theory.

Strategy

We deliver powerful brand intelligence to our clients. This is used tactically to build market share and the brand simultaneously.

Design

We make brands beautiful because we design with truth. That is what allows the essence of a brand to be revealed.

PORTFOLIO

We are very proud of our work. You could be proud of the work we do for you.

Clients include: Axcess Worldwide Borderless Brands NYC 311 SpendSmart Van Cleef & Arpels

about us

Small in number. Large in impact.

who we are

We are designers, writers, strategizers, planners, organizers, tacticians and branders. We are also entrepreneurs. Which means we understand that the bottom line is the bottom line.

We have two specialized offerings:
Igniting start-ups and emerging brands.
Re-igniting established brands.

How can we fire up your brand?

our tweets

our team members

team 1

Adam Padilla - Co-Founder and President

Adam is the co-founder and visionary of Brandfire. Previously, Adam was creative director of the New Jersey Nets. He has worked with his partner Jesse Itzler at 100 Mile Group since its inception, helping to launch and build brands such as ZICO, Voli Vodka and Sheets energy strips.

team 1

Jesse Itzler - Co-Founder

Prior to Brandfire, Jesse was the Co-Founder & Vice Chairman of Marquis Jet Partners, the world's largest jet card program. In 2009, Jesse founded the 100 Mile Group, a brand incubator whose partnerships include Zico Coconut Water/Coca Cola and Voli – the world's first low calorie vodkas.

team 1

Bryan Black - Executive Creative Director

Bryan spent most of his career as Creative Director at Deutsch Inc., the 4-time Adweek Agency of the Year. Bryan has worked with Adam and Jesse as Co-Creative Director at 100 Mile Group since it opened in 2009.

team 1

Erica Jaffe - Account Director

Erica began her career working alongside the publisher of The Robb Report, the premier publication in the luxury world. Erica joined Adam and Jesse at 100 Mile Group in 2009 and has managed clients and the development of brand strategy for the company's brand portfolio.

Brandfire Blog

We have a lot to say. This is where we say it. Feel free to disagree.

The 4 rules of celebrity brand activation

As social media outlets have evolved into today’s broadcast channels, celebrities have reached a new level of fame and attention. Celebs are now as revered as royalty and as powerful as politicians. Each tweet immediately...

The 3 sentences you should know when a client owes you money

Wouldn’t it be nice if we lived in a world in which all we had to worry about was doing great creative work that gets amazing results? A world in which all clients are truly...

The 3 things you should NEVER say when presenting creative to a client

Any great creative agency knows that the work is the most important thing there is. Great creative will increase your client’s bottom line and attract new business to your agency.  That’s why it’s so important...

The 4 secrets to finding a great domain name for your company

The web has become the top shopping, research, socializing and networking destination for just about everyone. Over 80% of people in North America and over 2 billion people worldwide use the internet. Bottom line: you...

The 4 biggest mistakes businesses make on twitter

“Social” has probably become as important to your media mix as TV, print, outdoor and the other traditional outlets. In fact, social media is the core media tactic for many companies. You already probably know...

The 6 ways brands are like people.

You hear a lot about the controversy of Corporate Personhood, or corporations being viewed as “people” in the eyes of the law. In fact, a corporation is considered to have the same rights and privileges...

The Tao of Sweet Brown

  The viral video sensation that depicts a woman named “Sweet Brown” giving a harrowing account of a near death experience, when examined deeper, may give us insight to an ancient eastern philosophy from more...

The limit does not exist.

Cady Heron, Mean Girls

Contact us

Want us to fire up your brand?

contact info

  • Address: 810 Seventh Ave. Suite 205, New York, NY, 10019
  • Telephone: (212) 378-4238
  • Email: info@brandfire.com

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